About the author: Leon Rudge is the digital experience director for Life Fitness in Europe. He has extensive experience in the global fitness industry and is immersed in future technologies happening in the fitness industry.
One of the reasons I love digital is that one feature can create multiple value propositions to multiple customers, in different industries, which leads to multiple revenue streams.
Connection to the community is a hallmark of the Westport Weston Family YMCA, which has been a fixture in Westport, Connecticut since 1923. The YMCA is much more than a fitness center and takes a holistic view when it comes to overall wellness.
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